Ever see a cat feed a human? No, exactly. To prove the point, the nice humans @CatsProtection have teamed up with @MauriceFilm to launch an exciting range of exclusive Maurice products in aid of Maurice’s deluxe retirement plan. Erm. Cats everywhere, not just Maurice. Honest!
Animal welfare charity Cats Protection and Cantilever Media are joining forces on The Amazing Maurice, the upcoming Sky Original animated feature film based on a children’s fantasy by Sir Terry Pratchett.
The organisations will embark on a number of joint initiatives from this month in the run up to the film’s release on Sky Cinema in December this year.
Some highlights of the project include:
- social media campaigns and promotions
- Cats Protection in-store events
- a live concert performance of the film in aid of Cats Protection
- a wide range of co-branded licensed products including jigsaws, stationery, socks, mugs and branded bags
- a handmade, hand painted sculpture standing 30cm tall from Blu Goblin, the company which brought the parties together, in support of Cats Protection
“We’ll be selling exclusive Amazing Maurice merchandise through our network of over 100 charity shops,” said Richard Howard, Cats Protection’s Corporate Partnerships Manager. “We consistently help around 400 cats a day and the money raised from these sales will mean we can help even more. So we’re delighted that we’ll be working together to spread the word about good welfare to give all cats a better quality of life.”
The Cats Protection product will also be available through The Amazing Maurice’s official store www.amazingmauricefilm.com which will launch later this month.
Andrew Baker, producer at Cantilever Media and CEO of Cantilever Rights, said: “We are thrilled to be collaborating with Cats Protection on this range of products for the launch of The Amazing Maurice. We have an eclectic and exciting plan of initiatives which we hope will raise awareness of the film and the incredible and vital work that the organisation does to improve the lives of cats across the country.”
Based on one of Sir Terry Pratchett’s wildly popular Discworld novels, the film stars Hugh Laurie as Maurice, Emilia Clarke as Malicia, David Thewlis as Boss Man, Himesh Patel as Keith, Gemma Arterton as Peaches, YouTuber Joe Sugg as Sardines, Ariyon Bakare as Darktan, Julie Atherton as Nourishing, Rob Brydon as the Pied Piper, Hugh Bonneville as The Mayor, Peter Serafinowicz as Death and David Tennant as Dangerous Beans.
The Amazing Maurice, a Sky Original will be released on Sky Cinema for Christmas 2022 and as a theatrical release in cinemas worldwide. The film will also be available on streaming service NOW via the Sky Cinema Membership.
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For further information or an interview, please contact Cats Protection’s Media Office on 01825 741 911, atmedia.office@cats.org.uk, or@CPMediaTeam on Twitter.
About Cats Protection
Since Cats Protection was founded in 1927, we’ve helped a huge number of cats and kittens – homing over two million of them to new owners and championing the rights of countless others. We’re working hard to improve the lives of all cats. We offer cat adoption, rehoming and neutering assistance as well as help and advice to cat owners and cat lovers. As a leading animal welfare charity, our vision is a world where every cat is treated with kindness and an understanding of its needs.
About Cantilever Media
Cantilever Media is a UK based production company specialising in feature documentaries and animated family films. Founded in 2018, “The Amazing Maurice” is the company’s first animated feature production and further animated and live action projects are currently in development.
About Blu Goblin
Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes.
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